CRM sales support application

Another valuable project we worked on intensively with Accenture and Siemens birthed a CRM (Client Relationship Management) sales support application.

The goal of this application was to enhance sales figures of a specific division within Siemens. The application supplied guidelines for client contact improvement, implementation and execution.

Although we cannot disclose the contents of this project, we can briefly describe how WebHare was utilized.

The application had to be fully web-based and required installation on the laptops of Siemens' employees, to be used off-line.

The application consisted of several components, including a question-and-answer element that filtered the content supplied based on the questions. Another component, named Freddy, was a user-friendly help function that offered context sensitive help-information with the content when requested.

The content was delivered entirely in Microsoft® Word documents, after which WebHare automatically divided these documents in pages, generated multiple indexes and created navigation between the different segments.

The entire application was developed in cross-browser DHTML, in which all visual components (e.g., tab sheets, menus, indexes and of course Freddy) were aware of each other's context and adapted themselves accordingly.

We also applied the knowledge and experience gained during this project in another project for a sales support application for BMW.