O’Neill Destination Unknown calculates coordinates based on the visitors mobile phone number and takes them to the corresponding location. Do they end up in the snow? In that case they can win a 4-day trip to a Destination Unknown, including a day of snowboarding with O’Neill Teamrider and Freeride World Champion Mitch Toelderer. Other prices include a Jeremy Jones outfit worth more than € 2000,- and secret prices for 10 bonus locations.
The promotion runs from October 11 to November 25, 2011.
B-Lex is responsible for the backoffice managing prices and the implementation in Facebook.